100% chemical free, Mission Cooling Towels instantly cool when soaked in water. Designed to regulate the rate of evaporation, these cooling towels, when wet, will stay cool for hours at a temperature of 30 degrees below the average body temperature. Watch the video below to learn more.   Hey everybody. My name is Patrick with Mission. We're here at the Mid-states show showing our full line of cooling products. Mission makes a 100 percent chemical free UPF 50 cooling products that are activated with water and air. We have headwear, net gaiters, towels and a whole collection of stuff that helps you ... that really helps anyone who competes with the heat.   So, whether you're outside working in your garden, walking your dog, hiking a mountain, all types of different use occasions are where we work. And all you need to do ...

A versatile casting rod series from Favorite Rods that is both light and tough. You can toss this rod in the boat or the back of the truck and still feel the lightest bite. Great for pitching jigs, frogs, and plastics. Watch the video below to learn more.   Hi, guys. Dewayne French here at Favorite Fishing ICast 2018. Thunder Defender series, here. It's powered by Favorite 24-ton carbon rod and the cool thing about this rod is it's our Defender series. It's one that our guys in our military get, it's the one that our police get, it's the one that our first responders get it's made for your America, made for your Defender series. Look us up, Favorite USA.

Designed to throw big nasty flies this fly line will help you throw heavy flies long distances. Built with multiple density control the line sinks streamers on a tight line ensuring you don’t miss a fish. Watch the video below to learn more. So, my name's Chris Walker, I'm with RIO Products here at IFTD. Here with North 40 Outfitters, and I want to tell you about a new line this year called the In Touch Big Nasty Sink Tip. It's a complete series of sink tips, everything from a float cover intermediate density, down to a float intermediate S3, S5. So we've got the range covered from just subsurface down to a little bit deeper. It's a sink tip series that has what we call multiple density control, so there are several different densities along the line. And what that gives you is a nice steady drop, and you stay in a really tight strai...

No chains. No straps. No cable tows. And, no snapping. Using kinetic energy, the Ditch Pig can stretch the momentum that gets put into the pull end of the rope. This allows for a much safer way to pull out a distressed vehicle. With the Ditch Pig Recovery Rope, you can pull and go. Watch the video below to learn more.   Good morning, my name's Bob Christiansen with TSSI. We are the rep company that handles MIBRO for Mid-States here. What we're going to show today is the MIBRO ditch pig kinetic energy recovery rope.   This is a new concept in vehicle recovery systems. You're probably used to seeing chain tows and strap tows and cable tows. One of the inherent issues with those types of vehicle recovery systems is the danger of them eventually snapping, either the whipping effect of them breaking and hitting somebody or pulling...

  Building on the Concept Z’s “zero bearing” design 13 Fishing unveils its new big fish baitcasting reel built for fresh and saltwater fishing. With a whopping 30 lb max drag, power handles, and built with an ultralite aluminum frame and carbon side plates this is a big fish reel in an ultralight package. Watch the video below to learn more.     Hey guys, Stetson Blaylock here ICAST 2018, from the North 40 Outfitters. I want to show you the new Concept Z3, this is the Concept Z's bigger brother. It's just got bigger gears, bigger handles, you can tell the diameter of this handle, the paddles are bigger, everything about this is beefier. What I use this reel for is throwing big swim baits, big crank baits, anything I want to get way out there, use big line, make line casts.   Swim baits are something that you ...

If you’ve fished steelhead during the summer, then you’ve fished low, warm water. These flies are the Slump Buster of summer run swinging steelhead flies. These flies move the pickiest of fish in low water on a sunny day almost as good as other non…swinging…. techniques. However, if you like swinging flies even against the odds, these flies will bring a bite. Fish them swung, fish them tight line in heavy seams, fish them to steelhead. Check out the Copperhead and the Boomslang. Did you know we feature a new fly every week? Read about last week's.

Simms new G3 Guide Pull on Boot is perfect for the angler who doesn’t need a wader but needs some protection from cold water when getting in and out of the boat. A 14” boot with neoprene and vulcanized rubber and Vibram soles with the option for studs. Watch the video below to learn more. Hi, my name's Eric Newfeld, and today we're at the ICAST Show in Orlando, Florida, and great show because we get to feature a lot of really cool new products. This is our new Simms G3 Guide pull on boot. We are really excited about this piece because we know a lot of our anglers are not always in wading boots, and they need to get on and off the water, and this new piece is an insulated boot. It's good to negative 40. It does have a neoprene upper and a vulcanized rubber lower. The outsole on this is a Vibram outsole. It's Vibram's hydro grip, so ...

Durably made to take on the toughest work conditions, Dovetail Workwear for Women has a fit that is made for all women’s body types. With a denser feel and close weave that feels like dense yoga pants, the Maven Slim features ten pockets to hold everything you need to get the job done. Watch the video below to learn more.   Hi. I'm Kyle Begley. I'm with Dovetail Workwear out of Portland, Oregon, and I am here to introduce our new line which is workwear for women which is awesome because we're out there getting dirty and we need something that's durable, that fits, and that we look good in.   Story goes, my friend Kate and I had a landscaping company in Portland, Oregon, and we had a pain point of not having workwear, so we developed what I'm wearing here. It's called the Maven, the Maven Slim, and it's got Power Stretch, s...