Sarah Lanier
Sarah Lanier is the Apparel & Footwear Category Marketing Manager for North 40 Outfitters, where she brings nearly a decade of experience helping customers find apparel and footwear they can trust. She collaborates with leading brands, merchandising teams, and product experts to stay informed on emerging trends, product innovations, and performance features. Originally from Idaho and now based in Montana, Sarah understands the demands of unpredictable weather and the need for gear that performs in changing conditions.
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Posted: June 02, 2026The Smith + Rogue Benton Shirt showcases the value of American craftsmanship with fabric grown and sewn in the USA. Built for durability, comfort, and timeless western style, this dependable layer is made for hardworking days and everyday wear while honoring the heritage behind quality workwear.
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Posted: June 02, 2026Get a closer look at the three core Smith + Rogue fabrics and the technical details that set them apart. From durability and stretch to breathability and comfort, each material is designed to perform through long workdays, changing conditions, and everyday wear while staying true to rugged western workwear roots.
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