Fishing

North 40 discusses the Strike King Crappie Scissor Shad baits at the 2017 ICAST Show in Orlando, FL with Wally Marshall. With a revolutionary design, the Strike King Mr.Crappie™ Scizzor Shad™ is designed to cast, vertical jig or troll. Scizzor Shad™ has the Mr.Crappie™ signature balls and twin tails for twice the action. It has a secret port for any type of crappie scent and 3D eyes for a natural shad like presentation. Length: 2 3/8" 3 per pack Watch the video below to learn more or purchase the Strike King Mr.Crappie™ Scizzor Shad™  online here.   Do you crappie fish? Hello everybody I'm Wally Marshall. I'm at the Orlando 2017 at the Strike King booth with North 40 Fish. This year we're coming out with all of our Scizzor Shads in bulk. Check it out. The Scizzor Chad is 2-3/8" long. The tails you just can't hold ... Read more

The Storm 360GT Searchbait™ is the ultimate confidence lure that has been designed to fish anywhere by all skill levels. As a searchbait, it allows you to cover more water, uncovering more fish. That is just the beginning. Once you locate fish, there’s no need to switch your presentation. The 360GT Searchbait™ has a natural swimming action fish can’t refuse. Fishing it couldn’t be easier, simply cast it out and reel it in with a steady retrieve. Its exclusive VMC® Coastal Black™ hook has extended “leg” on line tie to further enhance action while the 60° angle keeps lure swimming in the perfect position. The life-like rattling jig head and body fit precisely, with color patterns that perfectly match regional forage, making this one fish circles around every other bait. Watch the video below to learn more or purchase th... Read more

Emerging walleye fisheries, such as Idaho’s Lake Pend Orielle, often kick out big fish in good numbers. That’s the case right now where anglers like Calvin Fuller (shown here) are nailing walleye up to 16 pounds. This nice fish was taken a week ago on a Flickershad. If you’re looking for some of the biggest and baddest walleye in the Pacific Northwest, you should hitch the boat to the back of a rig and head for north Idaho’s Lake Pend Oreille. Lake Pend Oreille is the West’s new walleye hotspot and people in the walleye circles are racing to get there. That’s because the fish aren’t picky and they grow fast due to an abundant food base—meaning scads of warm-water fishes and kokanee salmon. Visualize the early years at Canyon Ferry, Fort Peck, Boysen, and Seminole reservoirs and you can understand what type of fishing Lake... Read more

By Joe Dupont/Idaho Department of Fish and Game Spring weather is predictably unpredictable. But, as some nice days come our way, anglers are getting out to chase “bluebacks”, “smallies”, and whatever else may bite. So, if you’re itching to go, here’s what to expect from the Dworshak Reservoir fishery in 2018. If you’re a bass fisherman, you’ve either been fishing Dworshak the last two years, or you’ve been missing out. The smallmouth population has been very healthy and growth of the larger fish has been incredible, as it often is during years of high kokanee abundance. However, with declines in kokanee abundance, we expect the growth of bass to slow. As the big ones that were produced in recent years die off from natural causes, the number of larger fish may go down, as the ones taking their place didn’t have the be... Read more

When anglers consider Idaho, they definitely don't think about 30-plus pound northern pike. And yet, the state record is a little over 40 pounds and there are great opportunities to tie into one of these toothy critters—especially at this time of year. In order to do just that, however, you’ll need the right lures. Here are my top five, all proven winners for me, in reverse order from last to first. 1oz. Dardevle (perch coloration) This is the first lure I threw at pike, and is something I continue to carry whenever chasing these leader shredders. As far as lures go, they don't get any easier to operate than a Daredevil. This is the lure you give your friend who can't fish. It’s as easy as this: Cast it a quarter mile, and once it touches the surface, start reeling. These spoons display an erratic, defenseless action n... Read more

Daiwa J-Braid Braided Line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven fibers makes for a perfectly round profile. The result is a much stronger, softer and smoother line that is more sensitive and farther casting. J-Braid is one of the best quality and value braided lines on the market. Watch the video below to learn more or purchase the Daiwa J-Braid Fishing Line online here. Hi, guys. Pete here for Daiwa Corporation USA. I'm here with North 40 talking about J-Braid. Last year, we came out with J-Braid 8, which has been extremely popular, super smooth, long casting line. Eight strand braid has always shined on spinning tackle. We just crushed it, knocked it out of the part with J-Braid 4 now, which is actually a four strand braid, which is a little bit stiff... Read more

The Storm Arashi Cover Pop Fishing Lure travels with minimal forward movement to maximize the time your lure spends in the strike zone. This hard bait emulates prey struggling on the water’s surface, making it the ideal lure for target fishing as it works close to laydowns, docks, rocks and anywhere else bass would hold on. The aerodynamic shape and extra tail-weight provide increased casting distance and accuracy and allows the lure to enter the water tail first with minimal splash and sound. The Rotated Hook Hangers nest the hooks close to the body for improved action even with the larger hooks while VMC® Black Nickel hooks with flash feather teaser tail seal the deal. Watch the video below to learn more, or buy the Cover Pop here. Hey guys, Jacob Wheeler here at ICAST 2017, here in the Raffle booth. Want to talk to you about one o... Read more

No matter where you fish around the country, you always recognize the sound of a fishing blowing up on the surface.  Bass, Pike, and Muskie are reaction hunters and will attack just about anything that comes near or creates a commotion on the surface.  The Savage Gear 3D Bat is the first of its kind: a 3D scanned, hard body, surface-walking bat bait. Learn more about this bait below, or buy the Savage Gear 3D Bat here. Hi, I'm Mike Bennett, Product Manager at Savage Gear USA. I wanna show you our new Savage Gear 3D Bat. Comes in a four inch and a five inch. This is considered a metal wing crawler. They've been very popular in the musky markets for decades. You see them a lot in the Japanese bass market and they're starting to cross into the U.S. It's just a real simple, straight wind top water bait. You fire it out as far you can. The ... Read more

Fifty-percent frog, fifty-percent duck, one-hundred-percent effective, the Savage Gear 3D Savage Fruck offers a hybrid construction that is in a league-of-its-own in-terms of originality and effectiveness. Built upon a 3D scan of an actual duckling, the Savage Gear 3D Savage Fruck features a soft, collapsible body fitted with two sputtering duck feet that create a subtle, yet enticing bubble trail. Built around an ultra-strong, ultra-sharp double frog hook, the Savage Gear 3D Savage Fruck delivers an enticing walking action and an enhanced weedlessness that allows it to move over the thickest vegetation. Check it out below, or order your Savage Fruck online here. Hi, I'm Mike Bennett, product manager at Savage Gear USA, and I want to introduce you to the Savage Gear Frog. This is a hollow belly frog in our suicide duck body. We added dur... Read more

The Transfer sunglasses are the first from Smith to feature the new Smith QuickFit adjustable temples: a wire-core like mechanism molded within performance megol temples which allows for comfortable adjust-ability and optimal fit with varying head sizes. These glasses also come with a leash so you can keep track of your shades during those long days out on the water. Watch the video below to learn more. Hi, I'm Kate from Smith, and we are at ICAST 2017. New for the show for us, we are introducing the new Transfer and Transfer XL. It is designed for the on water activity. And what's unique about this is our new quick fit adjustable mechanism in the temples. So there's a wire core mechanism that's built straight in. And you can bend them on the fly for a tight fit when you're on the water or relax them back out for a casual fit when you'... Read more

The neogobius, was incidentally introduced into Nortern Europe via leaking water from container ships ballast tanks back in 1990, and it has quickly settled and populated the coastal regions along the Baltic Sea, from Sweden and Finland via Russia and Balticum to Poland, Germany, Denmark and the Netherlands. Predator fish thrive on them and they are an easy prey! Read our full review on the Goby here. Savage Gear took a 3D Scan of a neogobius – Black Mouth Goby, caught in the brackish waters around Møn Island in Denmark and turned it into the perfect lure imitation. Check it out below or purchase it here. Hi, I'm Mike Bennett, product manager at Savage Gear USA. I want to introduce you to the new Savage Gear 3D Goby tube. This is an actual 3D scan of a Goby. It's the first of its kind. We've implemented it on a hollow tube. This is ... Read more

Compact with twin claws, the Strike King Rage Baby Menace Grub uses custom hi-grade plastics for superior action. When you want to downsize, this baby grub is ideal for lighter flipping. Listen to Shaw Grigsby below as he describes the latest variation of this grub bait at iCast last year. You can buy the Strike King Rage Baby Menace Grub from us online here.   Hi. I'm Shaw Grigsby and we're here at Icast 2017 for North 40 Fish and I've got to show you some new cool stuff from Strike King, the Rage Menace. We've known about this bait for a number of years. It's been one of my famous, just stupid good baits, catch them every which way, shaky head and all that. And it's just a perfect little trailer, whatever, but guess what we came out with this year? The Baby Menace. So, now you have a twin tail and I'm telling you it wiggles, jiggl... Read more