Daiwa’s new 4X and 8X J-Braid’s were quick to become popular angler’s. Following up on the success of Daiwa's J-Braid’s release the new J-Braid Grand 8X is an eight carrier braid made from a wholly new IZANA’s fiber that is ultra-smooth for long casts and increases abrasion resistance. Available in dark green, blue, and a new versatile light gray that disappears in a multitude of watercolor types. Watch the video below to learn more.    How are you doing? Marc Mills at the 2018 ICAST Show. I'm here with North 40 Outfitters. We're gonna talk a little about lines right now. We've been very popular the last few years with our J-Braid, Daiwa J-Braid Line. Now we came out with a third. I'm gonna go through these for us. But our third line is a new J-Braid Grand.   It's an eight carrier line but it's the best of both w... Read more

A deadly swimbait available in 3.5” and 4.5” inch size it can fished on a jig head, Carolina rig, or used as a trailer on a spinnerbait or chatterbait. The Yum Pulse has a strong kicking action and flashes on a retrieve and is available in 14 colors. Watch the video below to learn more.   Hey, guys. Stetson Blaylock here, ICAST 2018. I've got the new Yum Pulse Swimbait. This is a three and a half inch version. We have a bigger version, but for me, I like the smaller version because to me it's more versatile. I can put this on a jighead, run it up on there, fish it over open water. The fish are feeding on smaller profile minnows, or if they're schooling, you can actually just run a straight-chained hook through this bait and cast it and reel it real slow on top of the water. It'll stay up there high in the water column, but the... Read more

  The new 6” KVD Mega Dawg is a big lure designed for big bass. At 2 oz you can cover a lot of water from one spot and with loud rattles, this lure will draw in bass up in open water and out from cover near structure. You got to let the big dawg eat, or, more precisely, be eaten. Watch the video below to learn more.    Hi guys, Jamie Caldwell hanging out with North40 Outfitters. We're in a Strike King booth 2018 ICAST and here's a product I'm super excited about. We've got a ton of new stuff coming out with this new year but this is the mega dawg.   I love throwing a big bait, you know I started throwing some big swim baits, and you see these fish come out and eat it. And I've seen two pounders come out and eat these baits that are huge and everybody has in their mind, you know, smaller baits and downsizing stuff but... Read more

With almost 600 vendors, the 2018 ICAST show was overwhelming, to say the least.  But with a mission to get through the entire show, I spent the better part of three days scouring for new and exciting products for walleye fishing.  Not only would I recommend these products to retailers, but these are also products I am putting on my boat and in my tackle box too.   10. Garmin Panoptix LiveScope The Panopitx LiveScope sonar allows the angler the ability to see all around their boat, in real time, and in three dimensions.  Available in both forward-looking and down looking versions, this live scanning sonar is the most advanced sonar technology ever introduced to the public.   Want to learn more? Watch our video on the Panoptix LiveScope.     9. Berkley Jointed Flicker Shad Berkley has taken one of my absolute favo... Read more

A super soft craw plastic available in 10 colors. Built to be fished in a variety of ways this bait is versatile and deadly. Watch the video below to learn more.     What's up guys, we are at ICAST 2018 with North 40 Outfitters. My name is Jon B, and we are at the Googan Baits booth. I'm going to talk to you guys about the Krackin Craw. This bait right here in my hands is only two weeks old. It's a crazy little bait, it's a lure that we've been designing for a little over a year now. This is your top-notch craw that can do a little bit of everything.   Whether you're fishing a swim jig, you're doing some Texas weight fishing or throwing a Carolina rig, this is the deal. What really sets this bait aside from most air lures out in the market right now, is its flanges and that really gives this bait some character, some zest... Read more

A versatile casting rod series from Favorite Rods that is both light and tough. You can toss this rod in the boat or the back of the truck and still feel the lightest bite. Great for pitching jigs, frogs, and plastics. Watch the video below to learn more.   Hi, guys. Dewayne French here at Favorite Fishing ICast 2018. Thunder Defender series, here. It's powered by Favorite 24-ton carbon rod and the cool thing about this rod is it's our Defender series. It's one that our guys in our military get, it's the one that our police get, it's the one that our first responders get it's made for your America, made for your Defender series. Look us up, Favorite USA. Read more

  Building on the Concept Z’s “zero bearing” design 13 Fishing unveils its new big fish baitcasting reel built for fresh and saltwater fishing. With a whopping 30 lb max drag, power handles, and built with an ultralite aluminum frame and carbon side plates this is a big fish reel in an ultralight package. Watch the video below to learn more.     Hey guys, Stetson Blaylock here ICAST 2018, from the North 40 Outfitters. I want to show you the new Concept Z3, this is the Concept Z's bigger brother. It's just got bigger gears, bigger handles, you can tell the diameter of this handle, the paddles are bigger, everything about this is beefier. What I use this reel for is throwing big swim baits, big crank baits, anything I want to get way out there, use big line, make line casts.   Swim baits are something that you ... Read more

With an astonishing 10.1:1 gear ratio the Abu Garcia Revo Rocket baitcasting reel cranks in 41 inches of line per turn of the handle. Designed to cast ultralite and standard weight lures this reel will allow you to cover more water and bring more fish to the boat. Watch the video below to learn more.   Hey, guys. Bobby Lane 2018, right here, Orlando, Florida ICAST. Today we're talking about the 10:1 Revo Rocket. Fastest reel on the market. The fastest reel on the market. 10.1, 41 inches per turn of the handle. Left-handed, right-handed. I flip left-handed. I'm starting to fish a lot more left-handed reels. Fish strikes. You're going to get them in. There's no more of trying to catch up to the fish. One turn of this handle, 41 inches. Unbelievable what Abu Garcia's done with their rods and reels now. Today it's all about the Revo R... Read more

Available in spinning and baitcasting models, 13 Fishing's Envy rods are light and responsive that transmit minute information to the angler. Stainless K guides and a unique SnaggleTooth hook keeper ensure long smooth casts with no hang-ups. Watch the video below to learn more.   Hey guys, Stetson Blaylock here with North 40 Outfitters. I'm at ICAST 2018, and I'm in the 13 fishing booth. And it's a special year for me because we're bringing back the Envy line of rods. We've been working for two years to get these exactly the way we want them. Cool features about this rod are the snaggle tooth hook keeper. It's down here below the reel.   For me, it keeps my straps on my boat off my baits when I strap my rods down. It keeps my line from wrapping around the bait keeper when you put it up here in front of the reel. The one-piec... Read more

A true one-piece rod from tip to tip the Summit rod is the pinnacle of rod evolution. Lightweight, durable, and highly sensitive this rod will let you feel even the smallest bites ensuring you won’t miss a fish. Watch the video below to learn more.    Hey guys, Dwayne French here with Favorite Fishing at ICAST 2018. This is our high-end line, a favorite. This is our Summit. This is one of those rods that you're gonna feel the fish bite you in your elbow when you're flipping in there. This is our 7'2 medium-heavy. It's one of our most favorite rods that we have. Come look us up at FavoriteUSA.com and find your new favorite. Read more

  Find structure and fish and watch how they respond to your lure and bait all in real time. Directional and downward LiveScope sonar allows you to see up to 200’ below and in any direction from your boat. Fish where the fish are. Watch the video below to learn more.   Hi, I'm John. I'm with Garmin, here, and North 40 Outfitters, and we're going to talk a little bit about the brand new, Garmin LiveScope Sonar. What's new this year at ICAST 2018 here in Orlando is LiveScope. LiveScope is a sonar technology that's real-time sonar that allows you to target fish and structure on your Garmin ECHOMAP Plus series unit 7 to 9, and then all of our current GPSMAP series. With the LiveScope, you have the ability to look at fish swimming in real time and structure. With this, I can actually shoot out up in front of the transducer up ... Read more

  Fall is my favorite time to go fishing. After long, hot and smoky summers the air finally clears, and fish go on the feed fattening themselves up for the coming winter. Not typically as windy as the spring, the weather is more cooperative and the pressure on local lakes is reduced as anglers are distracted by hunting opportunities and crockpots of cheese dip and meatballs followed by football. Opportunities abound in eastern Washington this time of year for the intrepid angler. Here is a rundown of five must-do fall fisheries:   5. Potholes Reservoir Walleye Potholes walleye can be finnicky, but then again, what walleye fishery isn’t finnicky? Walleye fishing gets a lot simpler this time of year as walleye get less picky about what they eat. Trolling is the name of the game on this lake. Bottom walkers trolled at 0.8 to 1.... Read more