North 40 Outfitters Begins Store Refresh with Customer Focus

6/2/23

PONDERAY, ID - CSWW Inc., North 40 Outfitters, confirms it is in the process of refreshing its existing store at 477181 N Hwy 95 in Ponderay, Idaho to better serve its customers in an updated space.

The store will receive a light, fresh coat of paint to brighten the space. The flooring will be updated throughout the building including new polish grind concrete in the clothing department for a sleek industrial look. New, larger changing rooms featuring lighted mirrors will provide a more comfortable space for customers to try on clothing. Modern raw steel fixtures in the apparel department will allow for elevated visual merchandising and ease of shopping. Perimeter wall units will be added to highlight key brands like Smith and Rogue and Noble Outfitters. A redesign of the footwear area will increase aisle lengths and wall storage to allow for an expanded selection of footwear for customers to choose from.

The store, which opened in June of 2011, carries an impressive lineup of solutions for farm, ranch and outdoors needs including an archery lane and full-service fly shop. It currently employs 95 people. “We are very happy to have the opportunity to present our clothing and footwear lines in an exciting new way. Our updated fixtures and presentation will make for a wonderful overall shopping experience for our guests.", said Lon McCluskey, acting Store Manager. The store will remain open during renovations, with some merchandise being temporarily relocated to facilitate the updates, but all departments will remain available and shoppable.

North 40 Outfitters is a family-owned and operated business headquartered in Great Falls, Montana. The company has been in business since 1997 and has maintained a focus on product lines that serve the Farm, Ranch, and Outdoor needs of the three-state area where the 12 store locations reside.

The store is located at 477181 N Hwy 95 Ponderay, ID 83852. North 40 can be contacted on their website www.north40.com and on most social media @north40outfitters.

More information on the Ponderay store can be found here.

For additional information please contact:

Denise Schnider
Marketing Director
denise.schnider@north40.com
@north40outfitters
www.north40.com