Berkley Powerbait MaxScent VS. Powerbait Original

This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest to catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Check out the video below or order Berkley Powerbait MaxScent online now.

Hey, I'm Aaron with Berkley. We're with North 40 at ICAST 2017. I'm going to talk to you about a brand new product from Berkley, called Powerbait MaxScent.

Powerbait MaxScent is all about a revolutionary new material that releases a super charged scent into the water when it hits the water. That scent field is going to help you, the angler, catch 45% more fish over original Powerbait. That's an amazing feat in and of itself.

It can do that whether use of that material and by the use of some new actions and new shapes that have been developed by some of the top bass pro anglers in the world, not to mention the natural colors, forage inspired matte coloration, Powerbait MaxScent'll help you catch 45% more fish.